Traditional pet food consumes 20%+ of the world's animal proteins.
Using naturally sustainable kelp instead of factory-farmed animal protein in pet foods reduces reliance on globally taxing practices. It promotes sustainability, preserves our oceans, and aligns with our values of providing healthier and more ethical options for our beloved pets.
Harvesting naturally sustainable kelp is highly beneficial to the planet. It requires no freshwater, land use, pesticides, or fertilizers. This eco-friendly practice conserves resources, reduces environmental impact, and promotes a healthier marine ecosystem, contributing to a more sustainable and balanced planet.
Globally, seaweeds sequester 200 million tons of carbon per year-the equivalent of New York State’s annual emissions. During peak seasonal water temperature conditions, Giant Kelp is the fastest growing biomass on the planet. This fact, in addition to widespread suitable habitat makes it is a key species in mitigating climate change through seaweed farming.
By sourcing ingredients and materials from nearby regions, we minimize the ecological footprint associated with long-distance transportation, contributing to a greener and more sustainable future.
Giant kelp is the fastest growing biomass on the planet. When ocean temperatures are at seasonal highs in late summer in the Northern Hemisphere, growth rates can reach 20 inches per day! While it grows, giant kelp is sequestering carbon from the atmosphere, reducing nutrients in the nearby water while also providing critical habitat for numerous marine species at various stages of their life cycles.
Pawprint refers to the environmental impact your pet needs have on the planet. Much like a carbon footprint, your pets pawprint can make a big difference in mitigating climate change and reducing demand on global resources. By making more sustainable choices in your pups food and treats, you are taking steps to reduce your pets pawprint.
Giant Kelp is grown without the use of fertilizers, pesticides or other chemical inputs. In fact, Kelp aquaculture (farming in water) is considered regenerative farming because it does not require human inputs and it gives back to nature by absorbing excess nutrients and carbon dioxide from the surrounding waters while providing habitat for numerous marine fish and invertebrates.